Role: Packaging Design

Nursem are a wonderful UK beauty brand on a mission to support nurses and midwives with every purchase. I had the absolute pleasure of designing their 2025 Christmas Collection - a project all about joy, generosity, and festive fun.

The brief was to create gifts that felt playful yet timeless - something beautifully giftable that could live under the tree or brighten up a nurse’s station. To bring a sense of cohesion across the range, I developed a signature polka dot pattern that was adapted to each packaging type, using different colourways to differentiate the products while keeping everything feeling part of one family.

The Nursem Promise, where one hand cream is donated for every purchase, was heroed through a dedicated panel on every product. The standout piece, a large Christmas cracker filled with six minis, was designed to spread smiles whether under the tree or on the ward, capturing the spirit of giving and togetherness at the heart of Nursem.