Role: Art Direction, Brand Identity, Digital, Packaging, Strategy

Brief: Built on the belief that great health should be both effective and accessible, Odv pairs science-backed formulas with thoughtful, high-impact design. I collaborated with the founder across early stage strategy and led the creative development, including brand identity, packaging and launch assets. The goal was to create something that feels premium, trustworthy and easy to stick with, turning healthy habits into everyday rituals.